TY  - BOOK
AU  - Shimp, Terence A
TI  - Integrated Marketing Communiction in Advertising and Promotion
U1  - 658.8 
PY  - 2007///
CY  - Andover
PB  - Cenage Learning
KW  - Technology
KW  -  Management & auxiliary services General managementManagement
KW  - MBA LIBRARY
ER  -