Clow, Kenneth E <br/><br/>
INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS 

 - New Delhi  Prentice-Hall of India  2002 
<br/><br/><label>Subjects--Uniform Titles: </label>--General Stack
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology--Management & auxiliary servicesAdvertising & public relationsManagement
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO-I