Zeithamn, Valrie A <br/><br/>
Services Marketing;integrating Customer Focus Across the Firm 

 - New Delhi  Tata Macgraw-Hill  2003 
<br/><br/><label>Subjects--Uniform Titles: </label>--General Stack
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology --Management & auxiliary servicesGeneral managementManagement
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI-S