TY  - BOOK
AU  - Lane, W Ronald
TI  - Kleppners Advertising Procedure
U1  - 659.1 
PY  - 2005///
CY  - New Delhi
PB  - Pearson India Education Services
KW  - MBA LIBRARY
KW  - Technology
KW  - Management & auxiliary servicesAdvertising & public relationsManagement
ER  -