TY  - BOOK
AU  - Rajan Nair, N
TI  - Marketing Management:The Value Perspective
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Sultan Chand & Sons
KW  - MBA LIBRARY
KW  - Technology
KW  - Management & auxiliary servicesGeneral managementManagement
ER  -