TY  - BOOK
AU  - Ramaswamy, V S
TI  - Marketing Management: Planning Implementation and Context
U1  - 658.8 
PY  - 2000///
CY  - London
PB  - Macmillan
KW  - MBA LIBRARY
KW  - Technology
KW  - Management & auxiliary servicesGeneral managementEconomics
ER  -