TY  - BOOK
AU  - Makkar, Urvashi
TI  - Customer Relationship Management
U1  - 658.812 
PY  - 2012///
CY  - New Delhi
PB  - Tata Macgraw-Hill
KW  - General Stack
KW  - Technology
KW  - Management & auxiliary servicesGeneral managementCommerce
ER  -