TY  - BOOK
AU  - Srinivasan, R
TI  - Service Marketing:The Indian Context
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - General Stack
KW  - Technology
KW  - Management & auxiliary servicesGeneral managementManagement
ER  -