TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management:A South Asian Perspective
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Pearson India Education Services
KW  - MBA LIBRARY
KW  - Technology
KW  - Management & auxiliary servicesGeneral managementManagement
ER  -