Keller, Kevin Lane <br/><br/>
Strategic Brand Management:building, Measuring and Managing Brand Equity 

 - India  Dorling Kindersley  2013 
 - xxix+586p. 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA LIBRARY
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology --Management & auxiliary servicesGeneral managementManagement
<br/><br/><label>Dewey Class. No.: </label>658.5  / KEL-S