TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic Brand Management:building, Measuring and Managing Brand Equity
U1  - 658.5 
PY  - 2013///
CY  - India
PB  - Dorling Kindersley
KW  - MBA LIBRARY
KW  - Technology
KW  - Management & auxiliary servicesGeneral managementManagement
ER  -