TY  - BOOK
AU  - American Marketing Association 
TI  - Journal of Marketing, Volume 76, Number 4
U1  - 658.805 
PY  - 2015///
CY  - Chicago
PB  - American Marketing Association
KW  - MBA LIBRARY
KW  - TECHNOLOGY
KW  - MANAGEMEMT & AUXILLARYGENERAL MANAGEMENTManagement
ER  -