Mcdonald, Malcolm <br/><br/>
Malcolm Mcdonald on Marketing Planning:Understanding Marketing Plans and Strategy 

 - New Delhi  Kogan Page  2008 
 - x+197 
<br/><br/><label>Subjects--Uniform Titles: </label>--General Stack
<br/><br/><label>Subjects--Topical Terms: </label><br/>TECHNOLOGY--MANAGEMEMT & AUXILLARYGENERAL MANAGEMENTCommerce
<br/><br/><label>Dewey Class. No.: </label>658.8902  / MCD-M