TY  - BOOK
AU  - Mcdonald, Malcolm
TI  - Malcolm Mcdonald on Marketing Planning:Understanding Marketing Plans and Strategy
U1  - 658.8902 
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page
KW  - General Stack
KW  - TECHNOLOGY
KW  - MANAGEMEMT & AUXILLARYGENERAL MANAGEMENTCommerce
ER  -