Ind, Nicholas Beyond Branding:How the New Values of Transparency and Integrity Are Changing the World of Brands - New Delhi Kogan Page 2004 - xvii+ Subjects--Uniform Titles: --General Stack Subjects--Topical Terms: TECHNOLOGY--MANAGEMEMT & AUXILLARYGENERAL MANAGEMENTCommerce Dewey Class. No.: 658.827 / IND-B