TY  - BOOK
AU  - Ind, Nicholas
TI  - Beyond Branding:How the New Values of Transparency and Integrity Are Changing the World of Brands
U1  - 658.827 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page
KW  - General Stack
KW  - TECHNOLOGY
KW  - MANAGEMEMT & AUXILLARYGENERAL MANAGEMENTCommerce
ER  -