TY  - BOOK
AU  - Kompella, Kartikeya
TI  - Building Brands Building Meaning:A Guide to Increasing the Financial Value of Brands Through Building Positive Meaning
U1  - 638.8342 
PY  - 2006///
CY  - New Delhi
PB  - Viva Books
KW  - General Stack
KW  - TECHNOLOGY
KW  - MANAGEMEMT & AUXILLARYGENERAL MANAGEMENTCommerce
ER  -