Zacharias, Siby <br/><br/>
Sales Promotion And Consumer Based Brand Equity 

 - New Delhi  Excel India Publishers  2014 
 - 178p. 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA LIBRARY
<br/><br/><label>Subjects--Topical Terms: </label><br/>TECHNOLOGY--MANAGEMENT AND AUXILIARY SERVICESGENERAL MANAGEMENTManagement Studies
<br/><br/><label>Dewey Class. No.: </label>658.82  / ZAC-S