TY  - BOOK
AU  - Zacharias, Siby
TI  - Sales Promotion And Consumer Based Brand Equity
U1  - 658.82 
PY  - 2014///
CY  - New Delhi
PB  - Excel India Publishers
KW  - MBA LIBRARY
KW  - TECHNOLOGY
KW  - MANAGEMENT AND AUXILIARY SERVICESGENERAL MANAGEMENTManagement Studies
ER  -