Lovelock, Christopher <br/><br/>
Services Marketing: People, Technology, Strategy 

 - Delhi  Pearson Education  2001 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA LIBRARY
<br/><br/><label>Subjects--Topical Terms: </label><br/>TECHNOLOGY--MANAGEMENT AND AUXILIARY SERVICESGENERAL MANAGEMENTManagement
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV-S