TY  - BOOK
AU  - Belch, George E
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
U1  - 659.1 
PY  - 2003///
CY  - New Delhi
PB  - Tata Macgraw-Hill
KW  - MBA LIBRARY
KW  - TECHNOLOGY
KW  - MANAGEMENT AND AUXILIARY SERVICESADVERTISING & PUBLIC RELATIONSManagement
ER  -