TY  - BOOK
AU  - Hawkins, Del I/David L Mothersbaugh
TI  - Consumer Behavior:Building Marketing Strategy
U1  - 658.434 2 
PY  - 2016///
CY  - New Delhi
PB  - Mcgraw Hill Education(india) Pvt.Ltd
KW  - MBA LIBRARY
KW  - TECHNOLOGY
KW  - MANAGEMENT AND AUXILIARY SERVICESGENERAL MANAGEMENTManagement
ER  -