TY  - BOOK
AU  - Loudon, David L
TI  - Consumer Behavior: Concepts and Applications
U1  - 658.8342 
PY  - 1993///
CY  - New Delhi
PB  - Tata Macgraw-Hill
KW  - MBA LIBRARY
KW  - TECHNOLOGY
KW  - MANAGEMENT AND AUXILIARY SERVICESGENERAL MANAGEMENTManagement
ER  -