TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic Brand Management:building, Measuring, and Managing Brand Equity
U1  - 658.827 
PY  - 2011///
CY  - New Delhi
PB  - Pearson India Education Services
KW  - MBA LIBRARY
KW  - TECHNOLOGY
KW  - MANAGEMENT AND AUXILIARY SERVICESGENERAL MANAGEMENTManagement
ER  -