TY  - BOOK
AU  - Moriarty, Sandra/Nancy D Mitchell
TI  - Advertising & Imc:Principlea And Practice
U1  - 659.1 
CY  - Noida
PB  - Pearson India Education Services Pvt.Ltd.
KW  - MBA LIBRARY
KW  - TECHNOLOGY
KW  - MANAGEMENT AND AUXILIARY SERVICESADVERTISING AND PUBLIC RELATIONManagement
ER  -