TY  - BOOK
AU  - Malaval, Philippe/Marie-Helene Abbo
TI  - Integrated Marketing Communication:Pentacom
U1  - 658.8 
CY  - Noida
PB  - Pearson India Education Services Pvt.Ltd.
KW  - MBA LIBRARY
KW  - TECHNOLOGY
KW  - MANAGEMENT AND AUXILIARY SERVICESGENERAL MANAGEMENTManagement
ER  -