Malhotra, Naresh K Essentials Of Marketing Research:A Hands-On-Orientation - Noida Pearson India Education Services Pvt.Ltd. Subjects--Uniform Titles: --MBA LIBRARY Subjects--Topical Terms: TECHNOLOGY--MANAGEMENT AND AUXILIARY SERVICESGENERAL MANAGEMENTManagement Dewey Class. No.: 658.83 / MAL-E