TY  - BOOK
AU  - Best, Roger J
TI  - Market-Based Management:Strategies for Growing Customer Value and 
U1  - 658.8 
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - MBA LIBRARY
KW  - TECHNOLOGY
KW  - MANAGEMENT AND AUXILIARY SERVICESGENERAL MANAGEMENTManagement
ER  -