TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic Brand Management:building, Measuring and Managing Brand Equity
U1  - 658.5 
CY  - India
PB  - Dorling Kindersley
KW  - MBA LIBRARY
KW  - TECHNOLOGY
KW  - MANAGEMENT AND AUXILIARY SERVICESGENERAL MANAGEMENTManagement
ER  -