TY  - BOOK
AU  - Kim, W Chan/Renee Nauborgne
TI  - Blue Ocean Strategy:How To Create Uncontested Market Space And Make The Competition Irrelevant
U1  - 658.802 
CY  - Boston
PB  - Harvard Business Review Press
KW  - MBA LIBRARY
KW  - TECHNOLOGY
KW  - MANAGEMENT AND AUXILIARY SERVICESGENERAL MANAGEMENTManagement
ER  -