TY  - BOOK
AU  - Pillai, R S N/Bagavathi
TI  - Modern Marketing:Principles And Practices
U1  - 658.8 
CY  - New Delhi
PB  - S Chand & Co.
KW  - MBA LIBRARY
KW  - Management
KW  - TECHNOLOGYMANAGEMENT & AUXILIARY SERVICESGENERAL MANAGEMENT
ER  -