TY  - BOOK
AU  - Loudon, David L/Albert J Della Bitta
TI  - Consumer Behavior:Concepts And Applications
U1  - 658.8342 
CY  - Chennai
PB  - Mcgraw Hill Education (India) Pvt.Ltd
KW  - MBA LIBRARY
KW  - Management
KW  - TECHNOLOGYMANAGEMEMT & AUXILIARY SERVICESGENERAL MANAGEMENT
ER  -