TY  - BOOK
AU  - Wind, Yoram
TI  - Beyond Advertising:Creating Value Through All Customer Touchpoints
U1  - 659.1 
CY  - New Jersey
PB  - John Wiley
KW  - MBA LIBRARY
KW  - Management
KW  - TECHNOLOGYMANAGEMEMT & AUXILIARY SERVICESADVERTISING & PUBLIC RELATIONS
ER  -