TY  - BOOK
AU  - Reichheld, Frederick F
TI  - Loyalty Rules : How Todays Leaders Build Lasting Relationships
U1  - 658.812 
CY  - Boston
PB  - Harward Business School Press
KW  - General Stack
KW  - Commerce
KW  - TECHNOLOGYMANAGEMEMT & AUXILIARY SERVICESGENERAL MANAGEMENT
ER  -