TY  - BOOK
AU  - Clow, Kenneth E
TI  - INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS
U1  - 659.1 
PY  - 2002///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - MBA Library
KW  - Advertising
KW  - Communication in marketingSales promotionDirect marketingManagement
ER  -