Kumar, S Ramesh <br/><br/>
Managing Indian Brands:Marketng Concepts and Strategies 

 - New Delhi  Vikas Publishing House  2002 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA Library
<br/><br/><label>Subjects--Topical Terms: </label><br/>India--BrandingBrand name productsManagement
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUM-M