TY  - BOOK
AU  - Kumar, S Ramesh
TI  - Managing Indian Brands:Marketng Concepts and Strategies
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - MBA Library
KW  - India
KW  - BrandingBrand name productsManagement
ER  -