Kotler, Philip <br/><br/>
Marketing Management:Analysis Planning Implementation and Control 

 - New Jersy  Prentice Hall, Inc.  1994 
 - 801p. 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA Library
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management--MarketingManagement
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-M