TY  - BOOK
AU  - Sengupta, Subroto
TI  - Brand Positioning: Strategies for Competitive Advantage
U1  - 658.827 
PY  - 1990///
CY  - New Delhi
PB  - Tata Macgraw-Hill
KW  - General Stack
KW  - Product management
KW  - MarketingIndiaBrandingManagement
ER  -