TY  - BOOK
AU  - Ganesan, Senthil
TI  - Global Brands
U1  - 658.827 
PY  - 2002///
CY  - Agra
PB  - Sahitya Bhawan Pub
KW  - MBA Library
KW  - Product management
KW  - MarketingBrandingManagement
ER  -