Kapferer, Jean-Noel <br/><br/>
Strategic Brand Management 

 - New Delhi  Kogan Page  1992 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA Library
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name productsManagement
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP-S