Raju, M S <br/><br/>
Consumer Behaviour: Concepts, Applications and Cases 

 - New Delhi  Vikas Publishing House  2004 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA Library
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--MarketingConsumersManagement
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAJ-O