TY  - BOOK
AU  - Moorthi, Y L R
TI  - Brand Management: The Indian Context
U1  - 658.827 
PY  - 1999///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - MBA Library
KW  - Brand name products
KW  - IndiaHealth productsProduct managementManagement
ER  -