TY  - BOOK
AU  - Trout, Jack
TI  - Trout on Strategy:Capturing Mindshare, Conquering Markets
U1  - 658.401 2 
PY  - 2004///
CY  - New Delhi
PB  - Tata Macgraw-Hill
KW  - MBA Library
KW  - Marketing--Management
KW  - Strategic planningSuccess in businessManagement
ER  -