Newell, Frederick <br/><br/>
WHY C R M DOESN`T WORK 

 - New Delhi  Kogan Page  2000 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA Library
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--MarketingManagement
<br/><br/><label>Dewey Class. No.: </label>658.812  / NEW-W