TY  - BOOK
AU  - Richard, Darlene D
TI  - Customer Response Management
U1  - 658.812 
PY  - 2004///
CY  - NEW DELHI
PB  - TATA-MCGRAW HILL
KW  - MBA Library
KW  - Customer relations
KW  - Customer servicesResponse ManagementManagement
ER  -