TY  - BOOK
AU  - Clifton, Rita
TI  - BRANDS AND BRANDING
U1  - 658.827 
PY  - 2004///
CY  - Delhi
PB  - Viva Books
KW  - MBA Library
KW  - Brand name products
KW  - AdvertisingBrand name productsForecastingManagement
ER  -