TY  - BOOK
AU  - Raju, M S
TI  - Consumer Behaviour: Concepts, Applications and Cases
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - MBA Library
KW  - Consumer behavior
KW  - MarketingConsumersManagement
ER  -