Lenskold, James D <br/><br/>
Marketing Rol:The Path to Campaign, Customer, and Corporate Profitability 

 - New Delhi  Tata Macgraw-Hill  2004 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA Library
<br/><br/><label>Subjects--Topical Terms: </label><br/>Profit--Capital investmentsEvaluationManagement
<br/><br/><label>Dewey Class. No.: </label>658.1554  / LEN-M