TY  - BOOK
AU  - Lenskold, James D
TI  - Marketing Rol:The Path to Campaign, Customer, and Corporate Profitability
U1  - 658.1554 
PY  - 2004///
CY  - New Delhi
PB  - Tata Macgraw-Hill
KW  - MBA Library
KW  - Profit
KW  - Capital investmentsEvaluationManagement
ER  -